When it comes to being an e-commerce brand, it’s important to have a user-friendly website with easy-to-purchase products. These qualities help to generate sales, but utilizing other outlets as well can generate sales even further. Once your own website is the best it can be, put your focus on getting your products featured elsewhere, potentially linking to the products back on your website. Here are some ideas:
HARO (Help a Reporter Out) is a website that helps journalists find the information they need for whatever content they’re looking to produce. For example, a writer for a home magazine may be looking for “kitchen tables for the modern kitchen” and those with resources will respond, typically someone on the brand’s marketing or PR team. If you’re the owner of a furniture store, you’ll definitely want a table of yours featured.
Blogs that are relevant to your industry or ones that feature related products are the ones to target. Whether you’re writing to talk up the benefits of your product or you’re participating in a product review, which you’ll probably have to send in a sample, your product will be gaining exposure. It’s beneficial to actually send a product because a real person is seeing it, using it and showing pictures of what it looks like. Don’t stop at one reviewer, everyone has a different opinion.
Local Magazines and TV stations
If you’re looking to raise awareness of your brand in your local area, the best bet is to reach out to local magazines and television stations. Introduce yourself, your brand and what makes it unique. This may depend on your budget, as some charge an advertising fee. There’s also a chance the idea you pitch will be intriguing enough that they’ll want to interview you free of charge. Either way, it’s worth scoping out. Let’s say your brand is in Long Island, you can work with a Long Island marketing company like Always Found, or one from a different area who will research the best Long Island opportunities. Sometimes it’s best to work with a local company, other times you may be attracted to one for its portfolio and feel it matches up to your brand’s values.
Social Media Influencers
There are specific social media pages dedicated to different themes and industries. For example, the food-related Instagrams you most likely come across daily. It’s not only important to follow the ones that relate to you, but it’s important to build relationships. This way, when you tag them or use their hashtags, you and your products will start to become familiar. Like guest blogging, you may have to send a sample. They may also have a media kit, based around how many followers they have and how much engagement they receive.
Consider all of your options for product exposure and narrow down the best ones! These outlets may even include a follow link to the product, which is great for SEO and potential purchases.
This how-to HARO video is specifically for health, wellness or fitness brands!