How to Showcase Your Products Beyond Your Website

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When it comes to being an e-commerce brand, it’s important to have a user-friendly website with easy-to-purchase products. These qualities help to generate sales, but utilizing other outlets as well can generate sales even further. Once your own website is the best it can be, put your focus on getting your products featured elsewhere, potentially linking to the products back on your website. Here are some ideas:

HARO

HARO (Help a Reporter Out) is a website that helps journalists find the information they need for whatever content they’re looking to produce. For example, a writer for a home magazine may be looking for “kitchen tables for the modern kitchen” and those with resources will respond, typically someone on the brand’s marketing or PR team. If you’re the owner of a furniture store, you’ll definitely want a table of yours featured.

Guest Blogs

Blogs that are relevant to your industry or ones that feature related products are the ones to target. Whether you’re writing to talk up the benefits of your product or you’re participating in a product review, which you’ll probably have to send in a sample, your product will be gaining exposure. It’s beneficial to actually send a product because a real person is seeing it, using it and showing pictures of what it looks like. Don’t stop at one reviewer, everyone has a different opinion.

Local Magazines and TV stations

If you’re looking to raise awareness of your brand in your local area, the best bet is to reach out to local magazines and television stations. Introduce yourself, your brand and what makes it unique. This may depend on your budget, as some charge an advertising fee. There’s also a chance the idea you pitch will be intriguing enough that they’ll want to interview you free of charge. Either way, it’s worth scoping out. Let’s say your brand is in Long Island, you can work with a Long Island marketing company like Always Found, or one from a different area who will research the best Long Island opportunities. Sometimes it’s best to work with a local company, other times you may be attracted to one for its portfolio and feel it matches up to your brand’s values. 

Social Media Influencers

There are specific social media pages dedicated to different themes and industries. For example, the food-related Instagrams you most likely come across daily. It’s not only important to follow the ones that relate to you, but it’s important to build relationships. This way, when you tag them or use their hashtags, you and your products will start to become familiar. Like guest blogging, you may have to send a sample. They may also have a media kit, based around how many followers they have and how much engagement they receive.

Consider all of your options for product exposure and narrow down the best ones! These outlets may even include a follow link to the product, which is great for SEO and potential purchases.

This how-to HARO video is specifically for health, wellness or fitness brands!

Home Decor Style Introduction

home decorLast week, we posted a lighting how-to that gave you some valuable lighting advice for your home. This time, we have a follow-up of sorts that can help you with your home decor. If you are looking to invigorate your home decor, but not really sure where to start, then you should check out this beginners’ how-to:

  1. Start by choosing your color scheme: before you invest in anything, whether that’s paint for the walls or new furniture and accessories, you need to think of the room’s overall aesthetic. A common place to start unpacking your vision is with the room’s color scheme. Color is perhaps the first and strongest indicator of the style or mood that you want to convey. Having this locked down from the start will make your decisions down the line that much easier.
  2. Know your floor plan: the relative placement of furnishings throughout a room is incredibly important as well. You might not realize it, but it’s very easy to overstuff the room with eclectic pieces that end up doing nothing except for creating clutter. Furnishings also shouldn’t be too concentrated in one area, and sparse in another.Judicious balance is essential to any room’s decor.
  3. Do some research on where to buy furnishings. There are certainly plenty of retailers that can supply what you’re looking for, but I recommend looking into stores that have more specific products. If you’re looking for a nice area rug to complement your furniture, for example, I’d recommend checking out an online home decor store called Rug & Home, where such a thing is their specialty. If you’re more specific with your searches, you’ll end up finding more unique results than if you stick with large retailers.
  4. Lastly, don’t be afraid to experiment. You might have a great idea, but then find out that it’s not really feasible, regardless of the reason. Of course, you might have to go back to the drawing board, but it may be worthwhile to keep the old idea or plan somewhere. As you think of new possibilities, you might be able to incorporate old ideas into the new for an even better result. It’s your prerogative to change your space as you see fit, so don’t fret if things don’t work out right away. You can always grow and adapt to the situation.

To wrap this post up, I’m including a useful video I found on Youtube with some more specific beginners’ tips. Enjoy!

How to Layer Lighting

Proper lighting plays a role in both functionality and appearance, but it’s not only the type of lighting that matters, it’s how it is placed. For the best results, consider layering your lighting with three different sections in mind: ambient, task and accent.

First Layer

Ambient lighting is the most general, providing a central source of illumination. This type of lighting is beneficial for both safety and task purposes. Fixtures to consider to fulfill this layer are chandeliers, ceiling or wall-mounted fixtures, recessed lighting, and track lighting.

The best placement is in the center of the room and close to the ceiling. While ambient lighting provides enough lighting to see the entire room and to perform basic functionalities, the following layers are needed for more detail-oriented tasks and purposes.

Second Layer

Task lighting is the lighting needed to perform specific jobs. This includes cooking, crafting, getting ready, and cleaning. This layer is located slightly lower than ambient lighting, in places such as the vanity and the kitchen sink.

The same layer can also consist of desk lamps, under-cabinet lighting and floor lamps. While these fixtures are located a little lower than the ones listed above, they all full under task lighting.

Third Layer

Accent lighting is also known as decorative lighting. This lighting is used to highlight areas of the room that are placed there for decor purposes. This includes artwork, vases, fireplaces, and architectural features.

The contrast created by the different layers is what brings the eye to whatever piece or area is being highlighted. Sconces are a popular choice for accent lighting, and can even be a decorative piece on their own.

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In my opinion, Valley Lighting & Home Decor is the best of the lighting stores in Connecticut. To complete every layer, visit the store or order online!

Take a look at these DIY sconces!

How to Prepare Your HVAC System for the Fall

hvac system maintenanceIn this inaugural post to the blog, we wanted to do something important and applicable to people in this fall season. For this How-to, here are are some of the major points for you to consider as we transition into the fall season.

  1. First of all, if you haven’t already, hire professional assistance, especially if you’re looking at a large project for a commercial space. It might be tempting to find a do-it-yourself solution in these situations if you have enough general know-how, but skilled technicians will almost certainly save time and a big headache. One such New York HVAC company with technicians is called the BP Group, who will handle your commercial HVAC needs.
  2. Replace those air filters! They’re crucial in maintaining your system’s efficiency. Not only will your system have to work harder to produce the same results as a fully functional system, but it increases the risk of other malfunctions and health risks.
  3. Clean away any obstructions around your unit outside. As you might imagine, any obstructions of debris, like leaves, dirt, or twigs, is going to impair the performance of your unit.
  4. If there’s anything unusual about the way your system is running, perhaps in the noise it makes, contact a professional, just to be on the safe side.
  5. If all else fails and the HVAC system is malfunctioning, you might need to pay for repairs, or worse, a new unit. It might be frustrating, but it certainly beats not having a working HVAC system at all, especially during the winter.

If you’re not sure how to proceed, or simply if you haven’t done this before, don’t be afraid to ask for an outside opinion that’s professionally trained. Finally, I included a video at the bottom here that runs through the major things to look for during HVAC maintenance.